RGE + mbcc: ESP Migration 101

Deciding to do an Email Service Provider (ESP) migration is a big move. It takes planning, coordination, and a lot of teamwork. I partnered with Really Good Emails to create this guide that walks through how to approach it strategically—so you don’t lose your mind (or your data) in the process.

TL;DR:

• Audit your flows and data before you move

• Prep segments early—your new ESP won’t have historical data on day one

• Bring in the right teams early (dev, data, CX—it’s a group project)